PRESS KIT | DRUM RUN
Our Premise
One hundred and fifty years in the future, the climate crisis has ravaged the United States and much of the world. A walled city known as The Estate, built by the ultra rich, is considered the last bastion of civilization. It is divided into three distinct castes: The First Estate, Second Estate and Third Estate.
Any Third Estater who violates the rules of The Estate may be sent beyond the walls on a 7 day Drum Run — effectively a suicide mission. These Third Estaters must collect something The Estate needs and return to the perimeter line in order to resume their lives within the walls. Failure insures their banishment forever.
Our Story Begins
As we fade in, we quickly learn of the murder of Baron Starr, one of the most powerful men within the First Estate. During the search for and capture of his accused murderer, seven Third Estaters are scooped up and sent out on the Drum Run.
Season One of Drum Run follows these seven hapless 20 somethings as they navigate the brutal conditions outside the walls: a polar vortex, flash flood, and stifling heat to name just a few. Beyond these severe climate events, our heroes must survive the wild and feral Ravagers, as well as armed militia groups known generically as the 88s. Danger lies around every corner.
Season One is comprised of ten 25 minutes episodes — each one chocked full of drama, danger, and daring.
Our Target Audience
Drum Run targets a demographic aged 16 to 35, which includes teens, young adults, college aged, and beyond. The podcast should also appeal to anyone concerned about the climate, as well as post apocalyptic enthusiasts everywhere. The tone of Drum Run is dark and gritty, with flashes of dystopian humor, and lots of action. The dual protagonists of Ford Hilliard (optimistic but naive) and Farrah Carter (pessimistic but tough) offer two conflicting world views of a climate-ravaged brave new world.
The themes of Drum Run include climate change, authoritarian regime, class struggle, and individual choice.
For fans of Hunger Games, Maze Runner, Dune, The Fifth Wave, and Tomb Raider, the Drum Run Podcast should be right up their alley.